2012/04/16

Intangible assets /IA/

According to one Harvard study, up to 75% of the value in major corporations of the world is made up of intangible assets. IA are included:
  • human capital
  • organization capital
  • information capital
  • culture capital
  • leadership capital
  • brand value
  • сustomer loyalty.
What true for enterprises is even truer for nations. Some countries have rich mineral resources but have made poor investments in their population. As a result, they produce far less output per person than countries, that have few natural resources but invest more in human and information capital and effective social-economical and political internal systems.


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